API for people discovery

Borg Algorighm

Access, information about influence, interests, and expertise of +100M profiles extracted from public social graphs of Twitter, Linkedin, and Github.

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Superpower your product

Borg API gives you access to the insights hidden in relationships between hundreds of millions of social profiles.

Community Search

Find people & organizations based on their influence, interests, and expertise

Community Filtering

Filter people & organizations based on their influence, interests, and expertise

Connection Pathfinding

Find the shortest path and strongest connections between two people or teams

Lookalike Detection

Find lookalikes – accounts that look like other accounts

Audience Generation

Generate audiences for advertising and find leads

Impersonator Detection

Identify fake accounts & bots

Onboarding Improvement

Improve onboarding experience for your users

Public Profile Enrichment

Enrich user profiles with public data from other platforms

Secret Sauce

Breakthrough technology

We have developed an algorithm that finds communities in various social graphs and joins them together. This technology enables scoring community membership, influence, interests, and expertise of hundreds of millions of people and, by extension – the organizations they are associated with.

Our algorithm finds a community in a social graph

Our algorithm finds a community in a social graph

It works similar to Google’s PageRank, but it tracks attention flows instead of links
Each account is ranked by attention it receives

Each account is ranked by attention it receives

The more attention, the more influential
The community is mapped across multiple platforms

The community is mapped across multiple platforms

We create a single representation consisting of all these dimensions

Our Metrics

Analyzing accounts based on community association, attention received, topic focus, and field expertise.

Community membership

We estimate the probability that an account belongs to a community.

Influence

We monitor how much attention and from which groups a given account receives. Received attention is the best proxy for influence.

Interests

We monitor which topics and groups a given account pays attention to. Paying attention is the best proxy for interest.

Expertise

We monitor for signals indicating expertise in particular fields, such as GitHub repo contributions.

Give it a try

Sign up for the free tier or book a demo to see how it works.

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